Finley Packaging Design
Coca-Cola needed to rebrand European soda company, Finley for the American Market. My design tapped into the champagne-style bubbles that were core to the brand, while still keeping the original crown logo that the brand was known for. This redesign was selected by the Global Creative Director and then presented and approved by the brand team to go to market.
Existing Packaging & Design
Exploration, First Step
Exploration, Second Step
Execution, Moment in Bubbles
Inspired by the essence of Champagne, this concept conveys the subtle bubbles and intrinsic flavors as
well as the inherent quality of this sophisticated beverage. Each sip cleanses the palate with taste
a new, reaching closer and closer to the crown. A beverage fit for a king or queen.
