Coca-Cola Outlet
Segmentation Shopper
I was asked to photograph, co-creative direct, and retouch a large core shopper campaign for Coca-Cola and Coke Zero Sugar. The photography style we chose was new for Coca-Cola, taking on a “hyper-real” feel including a Coral Red (instead of Coca-Cola red) that felt younger and newer to appeal to a younger and newer audience.
